Online Reputation Management (ORM) News

Bad News Burial Service Online Reputation Management:

The fact that you found this article is may be due to one of the tactics that we use when it comes to Online Reputation Management  (ORM) or  Search Engine Optimization (SEO).

This article explains a little about why there is a growing demand for Online Reputation Management services for both individuals and companies alike. It also talks about some of the methods we use to influence search engines 

using search engine optimization (SEO).

If it’s true that you found this through Google or Yahoo, then you’ll also see why using search engine optimization forms a critical part (both on and offline) of managing  online reputation.

Online Reputation Management: A New Age

The days when news was spread by only by TV, radio. Today there is no faster (or better) way of spreading information than the internet.  Negative or incorrect information published online by critics can spread quickly and damage your company’s reputation if left uncorrected.

Even if you have operated a business ethically and cleanly for years,  all it can take is one negative event to blemish  public brand image.  This event may affect your business and it can be ongoing…costing you customers, business and money.

Simple things like a negative product review in a blog or forum can have negative effects to brand or you personally, and can be surely damaging if you operate in a environment where competitors are ready top act after you.

Online Reputation Management (ORM) is Becoming essential

Google it.  It’s what we do.  If I want to buy a new car, I’ll Google it.  Same thing for any other and even for researching the best internet market companies to use in NZ.

As consumers we also research company brands (as well as individuals), with search engines giving fast and convenient access for performing due diligence.

As broadband internet increases in NZ, as more and more people start using search engines to research, the demand for online reputation management ORM) services will increase.

Social Networking and Online Reputation Management

At the time of writing, Face book has displaced Trade Me as the number one accessed site in NZ (after Google).  Social networking then, is becoming a more important internet medium.

Consumers (and competitors) now have a voice for which to share ideas information and contacts.  And that includes negative or even malicious information about any brand and any person.

Reactive and Proactive Reputation Management

There are two ways that companies can act when it comes to online reputation management (ORM).

    * First is the proactive management of  brand.  This involves the ongoing monitoring of news, social networks, customer feedback, forums etc.  Often, damage to reputation may be happening without knowledge.

    * Reactive reputation management involves the relegation of harmful information in search engines , once it appears as well as publishing information that refutes negative, malicious or damaging information.

So how do we do this?

There are a number of ways we achieve this.  One way is to use effective keyword analysis and the effective creation of these online assets which contain factual and positive information.  Next we use link-building and other ‘off-page’ SEO techniques to elevate the rankings of these sites.

Online Reputation Management (ORM)

It goes without saying that Online Reputation Management (ORM) is a vital to consider for you and your company. More and more people are doing research online before they do business with a company or individual. Just as shoppers utilize review sites and comparison shopping engines, HR departments use Google search.

This makes Search Engine Reputation Management (SERM) extremely necessary. This involves making sure that there are enough positive listings ranking for name or brand in the search engines. The idea is to shield search results from negative reviews indexed by the search engines. There is a good chance that negative reviews will rank for name/brand. Go ahead “Google” yourself to see if anything negative is there.

There are two types of online reputation management. Proactive reputation management and reactive reputation management.

Top 5 Great On Page SEO Tips

Most of the time, we are very busy concentrating on link-building and nailing the off-site aspects of SEO to please Google and tend to avoid the on page aspects. If you want long-term, long-lasting SEO success, you have to pay close attention to your on page SEO also. We’ve put together our top 5 on-page SEO Tips to help you.

1. Optimize Title Tag

Your title tag is vitally important for SEO. Don’t simply include company’s name and leave it. Priorities main keyword at the start of the title tag and ensure that it reads naturally and doesn’t take up any more than 64-70 characters. Any longer than this, and Google will cut the end off.

2. Utilize Link Text Properly

The text that makes up a hyperlink is that tells Google what the target page is about. Want Google to associate a page with a specific term? Use that term in the anchor text of the hyperlinks and you’re half done. However, make sure that your text reads naturally and won’t put off humans in favor of search engines. Remember the audience.

3. Don’t forget the alt attributes

Many people neglect alt attributes on images. Essentially, this text tells browsers what the picture is about, seeing as most are unable to read and decipher images. This is important  for W3C validity, but the real bonus is an SEO one. If image is linked to another page, the alt text will act as the equivalent of anchor text in a text-based hyperlink. By using the keywords in the alt text, you can squeeze a little bit more SEO benefit out of the pages.

4. Keep The Code Clean and Valid

Having code which is clean and structured and conforms to W3C standards will ensure that search engine spiders and browsers are able to read and navigate site effectively, as well as being able to extract the relevant content from the site and discover its focus. Making life easier for Google will make life much easier for us, and we’ll see the benefit in your search engine rankings in no time.

5. Above All, Keep The Quality High

The temptation is always there to spam your pages in order to get the search engine benefit but make your site completely useless and unintelligible for human visitors. Think about it – what use is it being at the top of the search engines if your users can’t find their way around your site or work out what you’re trying to say from your jumble of heavily-See’s text? Keep your users at the front of your mind at all times, and search engines will follow.

Two new Google domains: Iraq and Tunisia

Google offer search on different regional domains, such as google.in for Indian and google.ru for Russia, in order to provide the most locally-relevant results. Google've steadily brought Google to many of the world's domains, and today Google announced their Arabia Blog that they're adding two more: google.iq for Iraq and google.tn for Tunisia. This brings the number of local Google search domains worldwide to 184, with 15 domains in Arab countries.


The new domains will help people in Iraq and Tunisia find locally relevant information, faster. For example, a search for [central bank] on the Iraq domain yields results relevant to someone in Iraq, such as the Central Bank of Iraq. On the other hand, the same search on the Tunisia domain returns slightly different results.


The new domains also make it easier for people in Iraq and Tunisia to access search in their preferred languages. In Iraq, people can now easily access Google search in local languages like Arabic and Kurdish; while in Tunisia, people can find the Google interface in Arabic and French. In the past, people in these regions would need to visit the domain for another country to use Google in an interface they were comfortable with. And when they did, the results would be relevant to a different region.


They’re also an integral part of our vision to make all of our products available in the world's top 40 most spoken languages covering 99 percent of Internet users worldwide. We plan to add more domains in the coming months, so stay tuned!