It goes without saying that Online Reputation Management (ORM) is a vital to consider for you and your company. More and more people are doing research online before they do business with a company or individual. Just as shoppers utilize review sites and comparison shopping engines, HR departments use Google search.
This makes Search Engine Reputation Management (SERM) extremely necessary. This involves making sure that there are enough positive listings ranking for name or brand in the search engines. The idea is to shield search results from negative reviews indexed by the search engines. There is a good chance that negative reviews will rank for name/brand. Go ahead “Google” yourself to see if anything negative is there.
There are two types of online reputation management. Proactive reputation management and reactive reputation management.
This makes Search Engine Reputation Management (SERM) extremely necessary. This involves making sure that there are enough positive listings ranking for name or brand in the search engines. The idea is to shield search results from negative reviews indexed by the search engines. There is a good chance that negative reviews will rank for name/brand. Go ahead “Google” yourself to see if anything negative is there.
There are two types of online reputation management. Proactive reputation management and reactive reputation management.
