Online Reputation Management (ORM) News

Bad News Burial Service Online Reputation Management:

The fact that you found this article is may be due to one of the tactics that we use when it comes to Online Reputation Management  (ORM) or  Search Engine Optimization (SEO).

This article explains a little about why there is a growing demand for Online Reputation Management services for both individuals and companies alike. It also talks about some of the methods we use to influence search engines 

using search engine optimization (SEO).

If it’s true that you found this through Google or Yahoo, then you’ll also see why using search engine optimization forms a critical part (both on and offline) of managing  online reputation.

Online Reputation Management: A New Age

The days when news was spread by only by TV, radio. Today there is no faster (or better) way of spreading information than the internet.  Negative or incorrect information published online by critics can spread quickly and damage your company’s reputation if left uncorrected.

Even if you have operated a business ethically and cleanly for years,  all it can take is one negative event to blemish  public brand image.  This event may affect your business and it can be ongoing…costing you customers, business and money.

Simple things like a negative product review in a blog or forum can have negative effects to brand or you personally, and can be surely damaging if you operate in a environment where competitors are ready top act after you.

Online Reputation Management (ORM) is Becoming essential

Google it.  It’s what we do.  If I want to buy a new car, I’ll Google it.  Same thing for any other and even for researching the best internet market companies to use in NZ.

As consumers we also research company brands (as well as individuals), with search engines giving fast and convenient access for performing due diligence.

As broadband internet increases in NZ, as more and more people start using search engines to research, the demand for online reputation management ORM) services will increase.

Social Networking and Online Reputation Management

At the time of writing, Face book has displaced Trade Me as the number one accessed site in NZ (after Google).  Social networking then, is becoming a more important internet medium.

Consumers (and competitors) now have a voice for which to share ideas information and contacts.  And that includes negative or even malicious information about any brand and any person.

Reactive and Proactive Reputation Management

There are two ways that companies can act when it comes to online reputation management (ORM).

    * First is the proactive management of  brand.  This involves the ongoing monitoring of news, social networks, customer feedback, forums etc.  Often, damage to reputation may be happening without knowledge.

    * Reactive reputation management involves the relegation of harmful information in search engines , once it appears as well as publishing information that refutes negative, malicious or damaging information.

So how do we do this?

There are a number of ways we achieve this.  One way is to use effective keyword analysis and the effective creation of these online assets which contain factual and positive information.  Next we use link-building and other ‘off-page’ SEO techniques to elevate the rankings of these sites.