Google Pagerank Update on November 2011

This Year 6th time Google update page rank on 7th November 2011.

The Google Page Rank Update Information on 2011:

1. January 20th 2011

2. June 27th 2011

3. July 18th 2011

4. August 04th 2011

5. October 6th 2011 (Few Sites Only)

6. November 07th 2011 (Kamal Hassan Birth Day Special)

S.No	Website	Old Page Rank	New Page Rank
1	http://www.kingsbridgeins.com/	#1	#3
2	http://www.ezvaporizer.org/	N/A	#2
3	http://www.nexgenam.com	#2	#3
4	http://www.bjplumbingandheating.com/	#0	#1
5	http://www.petsitting.com	#2	#3
6	http://www.puretravel.com	#5	#6

How Google's Panda Update Changed SEO Best Practices Forever

Blog RSS

Top 5 Methods To Use Google Analytics And Profile Filters

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Now Google Adwords Showing Three Line Ad Sitelinks

We’ve seen reports and is also seeing some Adwords ads displaying with three lines of sitelinks, and Google has updated its help documents to indicate that “up to six” and “Three Line” Ad Sitelinks are now being displayed.

Previously, Ad Sitelinks were only displayed in one-line, two-line and embedded formats. Generally speaking, the multi-line Ad Sitelinks are only displayed when the ad is deemed an ideal match for the user’s search query, and is usually triggered by a query that includes a brand name.

Sitelinks are an AdWords extension that permits advertisers to include up to 10 direct links to internal pages on their sites, and Google then chooses which of those to display for a particular query. Google also recently expanded the number of Sitelinks that display in organic search results, as well.

Again Google Update Page Rank on 04Aug 2011

Hello Friends,

Now Again another Google PageRank Update on 04August 2011.

This Year Google PageRank Update Information:

1. January 20th 2011

2. June 27th 2011

3. July 18th 2011

4. August 04th 2011

Google Targets Facebook with New Social Networking Service

Google Inc is making its boldest move to take on Facebook in the fast-growing social networking market and to maintain its dominance on the Web.

Google, which has been frustrated by a string of failed attempts to crack the social networking market, introduced a full-fledged social network on Tuesday dubbed Google+. It is the company's biggest foray into social networking since co-founder Larry Page took over as chief executive in April.

Page has made social networking a top priority at the world's No. 1 Internet search engine, whose position as the main gateway to online information could be at risk as people spend more time on sites like Facebook and Twitter.

"They had the luxury of making mistakes in the past with their social initiatives. They don't really have that luxury now," said Ray Valdes, an analyst at research firm Gartner, referring to Google.

"Companies that are successful with the social web will get the page views, they'll get the engagement and they'll eventually get the advertising dollars that are so important to Google," he said.

Google+, now available for testing, is structured in remarkably similar fashion to Facebook, with profile pictures and newsfeeds forming a central core. However, a user's friends or contacts are grouped into very specific circles of their choosing, versus the common pool of friends typical on Facebook. ( here )

Enticing consumers to join another social networking service will not be easy, said Rory Maher, an analyst with Hudson Square Research.

"They're going to have an uphill battle due to Facebook's network effects," said Maher, citing the 700 million users that some research firms say are currently on Facebook's service.

"The more users they (Facebook) get, the harder it gets for Google to steal those," he said. But he added that Google's popularity in Web search and email could help it gain a following.

To set its service apart from Facebook, Google is betting on what it says is a better approach to privacy -- a hot-button issue that has burned Facebook, as well as Google, in the past.

Central to Google+ are the "circles" of friends and acquaintances. Users can organize contacts into different customized circles -- family members, coworkers, college friends -- and share photos, videos or other information only within those groups.

"In the online world there's this 'share box' and you type into it and you have no idea who is going to get that, or where it's going to land, or how it's going to embarrass you six months from now," said Google Vice President of Product Management Bradley Horowitz.

"For us, privacy isn't buried six panels deep," he added.

Facebook, which has been criticized for its confusing privacy controls, introduced a feature last year that lets users create smaller groups of friends. Google, without mentioning Facebook by name, said other social networking services' attempts to create groups have been

"bolt-on" efforts that do not work as well.
Facebook, in an emailed statement, said "we're in the early days of making the Web more social, and there are opportunities for innovation everywhere."

Google+ started rolling out to a limited number of users on Tuesday in what the company is calling a field trial. Only those invited to join will initially be able to use the service. Google did not say when it would be more widely available.

Google, which generated roughly $29 billion in revenue in 2010, said the new service does not currently feature advertising.

LEARNING FROM BUZZ

Google's stock has been pressured by concerns about rising spending within the company and increasing regulatory scrutiny -- not to mention its struggles with social networking. The U.S. Federal Trade Commission, among others, is currently reviewing its business practices.

Its shares are down almost 20 percent this year after underperforming the market in 2010.

To create Google+, the company went back to the drawing board in the wake of several notable failures, including Google Wave and Google Buzz, a microblogging service whose launch was marred by privacy snafus.

"We learned a lot in Buzz, and one of the things we learned is that there's a real market opportunity for a product that addresses people's concerns around privacy and how their information is shared," said Horowitz.

Google drew more than 1 billion visitors worldwide to its websites in May, more than any other company, according to Web analytics firm comScore. But people are spending more time on Facebook: The average U.S. visitor spent 375 minutes per month on Facebook in May, compared with 231 minutes for Google.

Google+ seems designed to make its online properties a pervasive part of the daily online experience, rather than being spots where Web surfers occasionally check in to search for a website or check email.

As with Facebook's service, Google Plus has a central Web page that displays an ever-updating stream of the comments, photos and links being shared by friends and contacts.

A toolbar across the top of most of Google's sites -- such as its main search page, its Gmail site and its Maps site -- allows users to access their personalized data feed. They can then contribute their own information to the stream.

The company has combined the Facebook and Twitter models of social networking in Google+: A person can have friends in their network with whom they share information and they can also follow certain people, say a movie critic, as occurs on Twitter.

Google+ will also offer a special video chat feature, in which up to 10 people can jump on a conference call. And Google will automatically store photos taken on cell phones on its Internet servers, allowing a Google+ user to access the photos from any computer and share them.

When asked whether he expected people to switch from Facebook to Google+, Google Senior Vice President of Engineering Vic Gundotra said people may decide to use both.

"People today use multiple tools. I think what we're offering here offers some very distinct advantages around some basic needs," he said.

(Reporting by Alexei Oreskovic; Editing by John Wallace, Gerald E. McCormick and Phil Berlowitz) Source (www.reuters.com)

Second Time Google Page Rank Updated of 2011

 


Great information to all website owners and bloggers, second time page rank update of 2011 is happening now, and as last time we were first to inform you that “Google Page Rank Updated 2011!” I just checked that second time Google Page Rank updated. It’s 27 June 2011!


Pagerank:                           Old                      New 

Google.com                        #10                       #9 (-1)

Webicalsolutions.com       #1                        #3 (+2)

Bing.com                              #8                        #8 (‘0’)

Facebook.com                    #10                       #10 ('0')

It’s a really big good news, we are really exited to know any Pagerank change on your blog….

Google Page Rank Update History

• Google Page Rank (PR) Update in the year 2011
• January 20th 2011
• Google Page Rank (PR) Update in the year 2010
• April 03rd 2010
• Google Page Rank (PR) Update in the year 2009
• December 30th 2009
• October 30th 2009
• June 25th 2009
• May 27th 2009
• April 1st 2009
• Google Page Rank (PR) Update in the year 2008
• December 31st 2008
• September 26th 2008
• July 25th 2008
• April 30th 2008
• February 29th 2008
• Google Page Rank (PR) Update in the year 2007
• December 12th 2007
• October 28th 2007
• April 30th 2007
• January 25th 2007
• January 10th 2007
• Google Page Rank (PR) Update in the year 2006
• September 28th 2006
• July 30th 2006
• April 4th 2006
• April 7th 2006
• February 18th 2006
• May 27th 2006
• January 30th 2006
• January 4th 2006. SEO Tips

Online Reputation Management (ORM) News

Bad News Burial Service Online Reputation Management:

The fact that you found this article is may be due to one of the tactics that we use when it comes to Online Reputation Management  (ORM) or  Search Engine Optimization (SEO).

This article explains a little about why there is a growing demand for Online Reputation Management services for both individuals and companies alike. It also talks about some of the methods we use to influence search engines 

using search engine optimization (SEO).

If it’s true that you found this through Google or Yahoo, then you’ll also see why using search engine optimization forms a critical part (both on and offline) of managing  online reputation.

Online Reputation Management: A New Age

The days when news was spread by only by TV, radio. Today there is no faster (or better) way of spreading information than the internet.  Negative or incorrect information published online by critics can spread quickly and damage your company’s reputation if left uncorrected.

Even if you have operated a business ethically and cleanly for years,  all it can take is one negative event to blemish  public brand image.  This event may affect your business and it can be ongoing…costing you customers, business and money.

Simple things like a negative product review in a blog or forum can have negative effects to brand or you personally, and can be surely damaging if you operate in a environment where competitors are ready top act after you.

Online Reputation Management (ORM) is Becoming essential

Google it.  It’s what we do.  If I want to buy a new car, I’ll Google it.  Same thing for any other and even for researching the best internet market companies to use in NZ.

As consumers we also research company brands (as well as individuals), with search engines giving fast and convenient access for performing due diligence.

As broadband internet increases in NZ, as more and more people start using search engines to research, the demand for online reputation management ORM) services will increase.

Social Networking and Online Reputation Management

At the time of writing, Face book has displaced Trade Me as the number one accessed site in NZ (after Google).  Social networking then, is becoming a more important internet medium.

Consumers (and competitors) now have a voice for which to share ideas information and contacts.  And that includes negative or even malicious information about any brand and any person.

Reactive and Proactive Reputation Management

There are two ways that companies can act when it comes to online reputation management (ORM).

    * First is the proactive management of  brand.  This involves the ongoing monitoring of news, social networks, customer feedback, forums etc.  Often, damage to reputation may be happening without knowledge.

    * Reactive reputation management involves the relegation of harmful information in search engines , once it appears as well as publishing information that refutes negative, malicious or damaging information.

So how do we do this?

There are a number of ways we achieve this.  One way is to use effective keyword analysis and the effective creation of these online assets which contain factual and positive information.  Next we use link-building and other ‘off-page’ SEO techniques to elevate the rankings of these sites.

Online Reputation Management (ORM)

It goes without saying that Online Reputation Management (ORM) is a vital to consider for you and your company. More and more people are doing research online before they do business with a company or individual. Just as shoppers utilize review sites and comparison shopping engines, HR departments use Google search.

This makes Search Engine Reputation Management (SERM) extremely necessary. This involves making sure that there are enough positive listings ranking for name or brand in the search engines. The idea is to shield search results from negative reviews indexed by the search engines. There is a good chance that negative reviews will rank for name/brand. Go ahead “Google” yourself to see if anything negative is there.

There are two types of online reputation management. Proactive reputation management and reactive reputation management.

Top 5 Great On Page SEO Tips

Most of the time, we are very busy concentrating on link-building and nailing the off-site aspects of SEO to please Google and tend to avoid the on page aspects. If you want long-term, long-lasting SEO success, you have to pay close attention to your on page SEO also. We’ve put together our top 5 on-page SEO Tips to help you.

1. Optimize Title Tag

Your title tag is vitally important for SEO. Don’t simply include company’s name and leave it. Priorities main keyword at the start of the title tag and ensure that it reads naturally and doesn’t take up any more than 64-70 characters. Any longer than this, and Google will cut the end off.

2. Utilize Link Text Properly

The text that makes up a hyperlink is that tells Google what the target page is about. Want Google to associate a page with a specific term? Use that term in the anchor text of the hyperlinks and you’re half done. However, make sure that your text reads naturally and won’t put off humans in favor of search engines. Remember the audience.

3. Don’t forget the alt attributes

Many people neglect alt attributes on images. Essentially, this text tells browsers what the picture is about, seeing as most are unable to read and decipher images. This is important  for W3C validity, but the real bonus is an SEO one. If image is linked to another page, the alt text will act as the equivalent of anchor text in a text-based hyperlink. By using the keywords in the alt text, you can squeeze a little bit more SEO benefit out of the pages.

4. Keep The Code Clean and Valid

Having code which is clean and structured and conforms to W3C standards will ensure that search engine spiders and browsers are able to read and navigate site effectively, as well as being able to extract the relevant content from the site and discover its focus. Making life easier for Google will make life much easier for us, and we’ll see the benefit in your search engine rankings in no time.

5. Above All, Keep The Quality High

The temptation is always there to spam your pages in order to get the search engine benefit but make your site completely useless and unintelligible for human visitors. Think about it – what use is it being at the top of the search engines if your users can’t find their way around your site or work out what you’re trying to say from your jumble of heavily-See’s text? Keep your users at the front of your mind at all times, and search engines will follow.

Two new Google domains: Iraq and Tunisia

Google offer search on different regional domains, such as google.in for Indian and google.ru for Russia, in order to provide the most locally-relevant results. Google've steadily brought Google to many of the world's domains, and today Google announced their Arabia Blog that they're adding two more: google.iq for Iraq and google.tn for Tunisia. This brings the number of local Google search domains worldwide to 184, with 15 domains in Arab countries.


The new domains will help people in Iraq and Tunisia find locally relevant information, faster. For example, a search for [central bank] on the Iraq domain yields results relevant to someone in Iraq, such as the Central Bank of Iraq. On the other hand, the same search on the Tunisia domain returns slightly different results.


The new domains also make it easier for people in Iraq and Tunisia to access search in their preferred languages. In Iraq, people can now easily access Google search in local languages like Arabic and Kurdish; while in Tunisia, people can find the Google interface in Arabic and French. In the past, people in these regions would need to visit the domain for another country to use Google in an interface they were comfortable with. And when they did, the results would be relevant to a different region.


They’re also an integral part of our vision to make all of our products available in the world's top 40 most spoken languages covering 99 percent of Internet users worldwide. We plan to add more domains in the coming months, so stay tuned!

Google accuses China of blocking Gmail

Chinese government is playing a new role of interfering with G mail, its online email service, making it difficult for users to gain access of Google. It has been accused by Google earlier.

Over few weeks, Gmail access has been intermittent for users inside China, and some foreign journalists have reported that their accounts have been hacked into.

The problems have coincided with what appears to be an intensified campaign by the authorities to control the internet, following the unrest in the Middle East and a series of calls on the web for a similar "Jasmine" revolution in China.

Google said they could find no technical problems with Gmail or its main website.

"There is no technical issue on our side; we have checked extensively. There is a [Chinese] government blockage carefully designed to look like the problem is with Gmail," the company said in a statement.

Two weeks ago, Google also said that it had noticed "some highly targeted and apparently politically-motivated attacks against our users" in China. "We believe activists may have been a specific target," it added.

Google decided to close down its mainland China website and relocate its operations to Hong Kong following a series of attacks from Chinese hackers at the end of 2009.

The hackeres stole some google source code and also hacked the some gmail accounts of the Chinese Human Rights advocates.

The Chinese Foreign ministry had no immediate comment on Google's statement.

Meanwhile, computer analysts also said that China has rolled out a new layer of censorship infrastructure to prevent internet users inside China from "jumping over" the Great Firewall.

Until now, internet users, including many businesses inside China, have established private networks which help them circumvent censorship and send information confidentially.

However, several companies providing these "virtual private networks" have reported that their systems have been nullified in the past week.

Official Google Search Engine Domain Names of All Countries

Google Search Engine in All Countries...

Do you know that the website of Official Google Homepage of Anguilla is google.off.ai?

Here's a chance to learn about some more interesting Google domains.

This is the first time, Google has published an official list of 136 top-level Google domain names in US and international place here - google.com/supported_domains

The most interesting domain is google.ie. You rarely see IE so close to Google. IE is actually the official country code for Ireland.

See the complete list of Google domains for foreign websites below.

www.google.com
www.google.co.in
www.google.ae
www.google.is
www.google.com.af
www.google.it
www.google.com.ag
www.google.co.je
www.google.off.ai
www.google.com.jm
www.google.am
www.google.jo
www.google.com.ar
www.google.co.jp
www.google.as
www.google.co.ke
www.google.at
www.google.kg
www.google.com.au
www.google.co.kr
www.google.az
www.google.kz
www.google.ba
www.google.li
www.google.com.bd
www.google.lk
www.google.be
www.google.co.ls
www.google.bg
www.google.lt
www.google.bi
www.google.lu
www.google.com.bo
www.google.lv
www.google.com.br
www.google.com.ly
www.google.bs
www.google.mn
www.google.co.bw
www.google.ms
www.google.com.bz
www.google.com.mt
www.google.ca
www.google.mu
www.google.cd
www.google.mw
www.google.cg
www.google.com.mx
www.google.ch
www.google.com.my
www.google.ci
www.google.com.na
www.google.co.ck
www.google.com.nf
www.google.cl
www.google.com.ni
www.google.com.co
www.google.nl
www.google.co.cr
www.google.no
www.google.com.cu
www.google.com.np
www.google.de
www.google.nr
www.google.dj
www.google.nu
www.google.dk
www.google.co.nz
www.google.dm
www.google.com.om
www.google.com.do
www.google.com.pa
www.google.com.ec
www.google.com.pe
www.google.es
www.google.com.ph
www.google.com.et
www.google.com.pk
www.google.fi
www.google.pl
www.google.com.fj
www.google.pn
www.google.fm
www.google.com.pr
www.google.fr
www.google.pt
www.google.gg
www.google.com.py
www.google.com.gi
www.google.ro
www.google.gl
www.google.co.th
www.google.co.im
www.google.com.tj
www.google.com.sg
www.google.tm
www.google.sh
www.google.to
www.google.sk
www.google.tp
www.google.sn
www.google.com.tr
www.google.sm
www.google.tt
www.google.com.sv
www.google.com.tw
www.google.gm
www.google.com.ua
www.google.gr
www.google.co.ug
www.google.com.gt
www.google.co.uk
www.google.com.hk
www.google.com.uy
www.google.hn
www.google.uz
www.google.rw
www.google.com.vc
www.google.com.sa
www.google.co.ve
www.google.com.sb
www.google.vg
www.google.sc
www.google.co.vi
www.google.se
www.google.com.vn
www.google.ru
www.google.vu
www.google.hr
www.google.ws
www.google.co.hu
www.google.co.za
www.google.co.id
www.google.co.zm
www.google.ie
www.google.co.il

Surprisingly, Google China (google.cn) is missing from the list. Good Luck.

Bing Market Share up 5%; Google Down 2% in February 2011

 Experian Hitwise's monthly look at search market share is out, and not much changed since January. Google is at top, Bing is coming up, Yahoo is still around the corner and the rest of the 69 search engines are mere and not worth mentioning.

After the jump from 21% in December to January, Bing increased its market share to 13.49% in February, up from 12.81 percent in January. Yahoo powered by Bing, experienced 3% gain (14.99 percent, up from 14.62 percent), meaning Bing-powered search had a 28.48 percent market share in February.

Search market share  of Google fell again, to 66.69% from 67.95 %. 

Yet again, Matt Cutts will not be pleased, but both Yahoo and Bing saw much "search success rates" (i.e., searches lead to visit to a website) than Google -- 81 percent vs. just under 66 percent.

After increasing by 5% last month, longer search queries also declined in February by 2%.

Google Apps Marketplace - 1 year of Integrated Apps

A year ago today, the Google Apps Marketplace launched with 50 web apps integrated into Google Apps, making it easier for organizations to customize web-based solutions for their specific needs.

We’ve come a long way since then, and now offer 300 apps across 11 categories, including a new set of education apps. Each web app in the Marketplace provides meaningful integrations that range from single sign-on convenience to contextual gadgets inside of a user’s Gmail inbox.

Read our post on the Enterprise blog or visit the Apps Marketplace to learn more—and join us in celebrating a year of expanded Apps functionality.

Facebook is not closing down on March 15

If you spend a better part of your life living out of Facebook, rejoice. Facebook won’t be closing on March 15 after all. Surprised? Read on …

More than one million people have already fallen for a hoax that claims that the popular social networking site will be shutting down on March 15.

According to IT security firm Sophos, a bogus news story published by the Weekly World News, said Facebook founder Mark Zuckerberg had told reporters that managing [Facebook] has ruined my life. I need to put an end to all the madness.

Some panic-stricken Facebook users and mischief-mongers spread the story far and wide across the internet in no time. Although Facebook debunked the hoax via its Twitter account late on Sunday, users still continue to pass the bogus messages onto their online friends.

The Weekly World News article went on to quote another company official, Avrat Humarthi, vice-president of technical affairs at Facebook, as saying After March 15th the whole website shuts down. So if you ever want to see your pictures again, I recommend you take them off the internet. You won’t be able to get them back once Facebook goes out of business.

Sophos said that many people would not believe the report, which comes from a newspaper that has previously reported George Clooney is running for president and that alien spacecrafts will visit earth in 2011. However, it only takes only a small number of people to think it might be possible to turn a joke of a news story into an internet hoax as has been proved many a times in the past few years.

I certainly wouldn’t disagree that users would be wise to have their own backup of their photographs, rather than rely on Facebook — but it’s nothing more than a scare to suggest to people that they have to do it before March15th because Facebook is going to close down, explained Graham Cluley, senior technology consultant at Sophos.

There’s an important lesson here — don’t believe everything you read on the internet, and think twice before you pass a story on to your friends.

Although a hoax is not as serious as malware worming its way between users and stealing information, it’s still a nuisance, clogging up communications, increasing the overall level of spam and perhaps leading people to make decisions for the wrong reasons.

Source By: http://articles.timesofindia.indiatimes.com/2011-01-11/internet/28369666_1_facebook-users-facebook-founder-popular-social-networking-site

SEO Interview Questions List

Death by interview has been known so I wouldn’t recommend asking all of these questions. Pick and choose at will…

Open-ended SEO questions

1. What is your favourite aspect of SEO?
2. What is the most difficult aspect of SEO for you?
3. What has been your biggest mistake in optimizing a website for search engines?
4. What has been you biggest success in SEO?
5. Do you have your own website(s)? What are they? What is their purpose? How effective have they been?
6. What business sectors have you previously worked in as a SEO?
7. What is the most competitive sector you have worked in as a SEO specialist?
8. Do you like Matt Cutt’s?! ;)

Knowledge of the SEO Industry / engagement in learning about SEO and engagement with the SEO Community

9. What is your favourite SEO website/blog, and why?
10. Who do you most respect in the SEO industry, and why?
11. Who do you least respect in the SEO industry, and why?
12. Which website do you go to learn something new every time?

Analytic s

13. What Analytic s packages have you used?
14. Talk me through the process of setting conversion goals?
15. Explain the process of advanced segmentation and an example of why you might use this?
16. If you could develop a new feature for an analytics package that is not currently/easily available what would it be?

Algorithms

17. Please explain the Page Rank algorithm…
18. What is the most important aspect to you of the Page Rank algorithm for link-building?
19. What is page segmentation?
20. What is LSI / LSA and its relevance to SEO?
21. Explain to me how phrase-base algorithms work? Clustering?
22. Describe any perceived differences in the main search engines?
23. Have you noticed any algorithm changes lately that you believe to have affected your rankings? How do you work to protect your online visibility?

Keywords

24. What process do you typically go through when researching keywords?
25. How could this process be improved?
26. How do you carry out competitive analysis of keywords/SERPs as part of the keyword research process?
27. When targeting keywords on-page, discuss some considerations you might make?

Accessibility

28. What factors hinder search engines access to a website’s content?
29. What is the most responsible way of using Flash?
30. Tell me how you might use the Robots.txt file?
31. What is the difference between an xml sitemap and an html sitemap?

On-page Ranking Factors

32. If you were reviewing a landing page, what on-page ranking factors would you consider?
33. How would you analyse the strength of that page as part of the site?
34. Are you competent with HTML and CSS?

Onsite Ranking Factors

35. Talk me through factors you would consider in building an optimised website. (Possible answers might include the
discussion around information architecture, site structure, title tags, link structures, keyword relevance, etc).
36. What are onsite ranking factors for building a successful landing page strategy?
37. Please provide examples of blackhat SEO techniques?
38. What are your thoughts on blackhat SEO techniques? What, if any, have you used, or tested?

Offsite Ranking Factors

39. What would the perfect inbound link look like?
40. What do you like and not like about link-building?
41. Explain to me your involvement in link-building in the past?
42. What approach to link-building have you had most success?

Linkbait Development and Marketing

43. Would you consider yourself as creative?
44. Have you ever successfully carried out a linkbait campaign for a client / in-house? What was the success?
45. Talk me through the process you might go through in developing a linkbait strategy?

Copywriting

46. Are you confident writing and publishing content online?
47. Please provide examples of the content that you have written. What was the purpose of this content and what keywords were you targeting?

SEO Tools

48. What keyword research tools do you use and why?
49. What is your favourite ‘SEO tool’? Why?
50. Do you think SEO tools are effective in competitive markets? Why?

Testing

51. Have you carried-out split-testing / multivariate testing of content?
52. What did you learn from this process?

Image Optimization

53. What factors can you do to encourage the chance of ranking for images?
54. What is hot linking? How can this be successfully optimized?

Video Optimization

55. Have you ever carried out video optimization?
56. What are a few considerations of optimizing video content?

Social Media Interview Questions
Open-ended Social Media Questions

57. Which social media sites do you most like? Why?
58. Which social media sites do you most dislike? Why?
59. What has been your biggest achievement in SMM?
60. Do you feel that you are well connected in Social media spheres? Does your social media account carry influence?
61. Do you prefer to use the same pseudonym across your social media profiles? What are the pros and cons of doing this?
62. When did you get into social media (and marketing)?
63. What is your oldest social media profile?
64. Would you ever sell or buy social media profiles?
65. What has been the most effective social media marketing campaign you have been involved in? How was it effective? Metrics / exposure / links?
66. How do you effectively use social media to support SEO campaigns, or vice versa?

PPC Interview questions

67. Although not strictly SEO, the understanding of the cross-over of visibility in paid-listings can be very important for effective SEO campaigns.
68. Have you worked on/with PPC accounts? How did it go?
69. How do you integrate PPC and SEO?
70. What considerations might you make when carrying out paid search competitive analysis?

Business Acumen and ROI

71. What are the key performance metrics you have previously reported to clients?
72. What are effective metrics for highlighting return on investment from SEO?
73. What would you like to change about the SEO reporting process?
74. What other areas of business present opportunities for organic search visibility?
75. If your SEO efforts aren’t getting the visibility you would hope, what would you do?

Pitching for Business

76. Have you prepared proposals for SEO clients?
77. Have you presented proposals to SEO clients? How did it go?
78. What was the biggest mistake you have made in a meeting with a client?
79. What is your greatest strength when presenting to prospective SEO clients?

Retaining Business

80. What do you think is the most important factor in retaining a client?
81. From the previous company that you worked for, what was one process that they could have improved in retaining and gaining clients?

Closing questions

82. Where do you see yourself in 5 years time?
83. What are you salary expectations? Availability? Etc, etc…
84. How did you feel the interview went?

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