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Bing Market Share up 5%; Google Down 2% in February 2011

Saturday, March 12, 2011

 Experian Hitwise's monthly look at search market share is out, and not much changed since January. Google is at top, Bing is coming up, Yahoo is still around the corner and the rest of the 69 search engines are mere and not worth mentioning.


After the jump from 21% in December to January, Bing increased its market share to 13.49% in February, up from 12.81 percent in January. Yahoo powered by Bing, experienced 3% gain (14.99 percent, up from 14.62 percent), meaning Bing-powered search had a 28.48 percent market share in February.

Search market share  of Google fell again, to 66.69% from 67.95 %. 
Yet again, Matt Cutts will not be pleased, but both Yahoo and Bing saw much "search success rates" (i.e., searches lead to visit to a website) than Google -- 81 percent vs. just under 66 percent.

After increasing by 5% last month, longer search queries also declined in February by 2%.

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